Wednesday, May 19, 2010
Tired of Losing? Check Your Strategy.
Strategy is the ability to leverage the resources you have been given in order to win in a given situation. I started my apparel company without having any prior experience in the retail industry. I was still able to win because I relied on God for supernatural strategy. I prayed and God gave me the brilliant idea to schedule a meeting with a former retail store owner that I had recently met at a networking event. I did not have much money at the time, but I invited her to my house for dessert and I was able to acquire her years of retail experience in an hour. I later ran into regulatory issues that required over $1 million in fees and costs to obtain a license to sell collegiate apparel. I needed a strategy. Once again, I prayed. God told me to share my dilemma with a lawyer friend of mine in New York, despite the fact that he did not have a background in retail. To my surprise, he outlined a winning strategy that worked. I have been selling officially licensed collegiate apparel for the past five years. Later, when I began contracting with an international manufacturer to expand my company, I once again relied upon advice I had learned from local retailers. Before hiring the first (5) five members of my sales team, I consulted the sage advice of one of the top salesmen in the country. Learn to ask the right questions to develop superior strategy to win in your relationships, business, education, and personal life. How do you do it? Pray and ask God to direct you to the right person that is succeeding in an area you are struggling in. Then ask them how they did it.